La Rose de Sim is about nostalgia. It is a celebration of love; that of Simon "Sim" and his beautiful beloved Marie Rose "Rose", whose love blossomed in the early seventies, Lebanon's golden age. After their passing, their son decided to eternalize their love by launching a lifestyle concept that commemorates their joyful, perpetually young spirit during the golden years.

And so La Rose de Sim was born, and with it a need to revive Lebanon's glorious past where authenticity, optimism and love of life reigned.

Today, La Rose de Sim is a design concept inspired by loyalty to the roots and to one's heritage, a concept that can adapt to any art form, from object to space design. It currently reflects in hand-crafted handbags, purses and clutches in addition to unique jewellery pieces, most of which are gold-plated and set with semi-precious agate stones.